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Tuesday, November 9 • 12:05pm - 12:50pm
Taking Action and Responsibility: Building Relationships with Multicultural Audiences

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This session will feature a panel of marketing experts focused on and passionate about how to drive better engagement with diverse audiences, specifically Black, Asian, and Hispanic/Latinx. The pandemic has been one of the many recent major events to highlight disparities. The session will assess our current state, with supportive new research, to discuss ways life sciences companies can recognize needs and take action to do better, until communication is truly inclusive and accessible for all.

Moderators
avatar for Eugene Lee

Eugene Lee

Chief Operating Officer, CMI Media Group
Eugene Lee has a personal passion and interest in all things media and technology. This, along with an overall intellectual curiosity, motivates him to align client strategy with media strategy, identifying media tactics and channels that work for the toughest client situations and... Read More →

Speakers
avatar for Laura Mondragón-Drumright

Laura Mondragón-Drumright

Director, Digital Engagement, Genentech
Laura Mondragón-Drumright (she/her/hers) is currently the Director of Digital Engagement, Experience Operations at Genentech. In this role, she manages a team of 9 strategic operations senior managers. Laura is also at the forefront of Genentech's commitment to DE&I and serves as... Read More →
avatar for Henry Gomez

Henry Gomez

Vice President, Strategic Planning, Research & Analytics, Zubi
Henry is a strategic thinker and agency leader who always takes a creative approach to solving marketing problems and loves teaching. He likes to say he’s been using storytelling in advertising since before storytelling was an advertising buzzword.Throughout his 24-year career working... Read More →
avatar for Patrick Wisnom

Patrick Wisnom

Global Client Leader, WPP
As the leader for the WPP Global Health Community, Patrick is charged with leading the coordinated effort to elevate the WPP offering in healthcare. This group of more than 20 c-suite executives spanning specific capabilities, agency specialists and client leaders is working to continually... Read More →
avatar for Iris Yim

Iris Yim

Principal and Chief Strategist, Sparkle Insights
With nearly two decades of experience in the industry, Iris has led a wide-ranging variety of strategic projects. Her experience in both qualitative and quantitative research across multiple cultural segments makes her a versatile researcher that approaches research in a holistic... Read More →
avatar for Doug Freeman

Doug Freeman

President of Global Reflections & Inclusive Leadership Practice,, Uniworld Group
Doug Freeman is the President of the Global Reflections and Inclusive Leadership inclusion practice at UniWorld Group, Inc. a global, multicultural, communication and advertising firm. UWG at 51 years old is the oldest Multicultural/DEI firm in the United States. Global Reflections... Read More →


Tuesday November 9, 2021 12:05pm - 12:50pm EST